Revolutionizing the Visitor Experience with Innovative Solutions

COEX, in collaboration with Hanwha S&C, has taken a bold step to redefine the exhibition experience by co-developing the Smart MICE platform. This innovative solution integrates convenience, efficiency, and targeted engagement for visitors, organizers, and exhibitors alike. People and Technology is in the center of the development of the way-finding platform, allowing visitors to locate themselves inside exhibitions.

Hanwha S&C emphasized the platform’s role in creating new business opportunities and enhancing effectiveness for partners at exhibitions. The initiative also opened participation to startups aiming to become global market players, fostering innovation and growth.

For Visitors: A Streamlined Experience

Thanks to People and Technology's Way finding solution, visitors can now enjoy a more convenient and engaging exhibition journey with the Smart MICE mobile application. Key features include:

• Indoor Maps: Navigate effortlessly using location-based maps to find booths and event areas.
• Event Information: Access details on exhibitors, schedules, and event highlights.
• Interactive Engagement: Participate in activities, promotions, and exclusive events within the app.

These tools ensure that visitors gain seamless access to diverse content, maximizing their experience.

For Organizers: Greater Efficiency and Data-Driven Insights

Organizers benefit from cutting-edge tools that enhance operational efficiency and provide actionable insights. Features include:

• Smart Registration & Entry: Streamline visitor check-ins for a hassle-free process.
• Real-Time Monitoring: Track attendance, visitor flow, and key event metrics in real time.
• Big Data Reports: Generate detailed analytics and performance reports to inform future events.

With these solutions, organizers can optimize event management while leveraging data-driven strategies for continuous improvement.

For Exhibitors and Sponsors: Maximizing Marketing Impact

The Smart MICE platform empowers exhibitors and sponsors to enhance their visibility and on-site engagement. Features include:

• In-App Advertising: Promote brands and key messages to a targeted audience.
• Location-Based Messaging: Utilize beacon-based push notifications to send tailored promotions, event updates, or discount coupons.

By leveraging this technology, exhibitors can amplify their marketing efforts and deliver measurable results.

A Collaborative Step Towards Smarter Events

The COEX-Hanwha S&C partnership has positioned Smart MICE as a forward-thinking solution that not only improves the exhibition experience but also creates new business opportunities for partners and startups aiming for global markets.

This platform’s beacon-based technology and focus on visitor convenience, precise analytics, and targeted marketing highlight its potential to revolutionize exhibitions. By fostering collaboration and innovation, COEX is setting a new global standard for connected and efficient events.